Validate the idea before you build it

Describe what you are building. We research whether the problem is real and cite where we found it, write the questions worth asking, and score the answers that come back.

Validate your kind of business

What kills a marketplace is not what kills a SaaS product, and a general validation checklist surfaces neither. These cover the failure modes specific to each kind of business, and what counts as real evidence for it.

Marketplace ideas

Test the harder side first, against an empty marketplace. Two confirmation rates, never averaged.

More guides are being written. Each one is published when it says something specific enough to be worth the page, and not before.